Klarna Outpaces Other European Fintech Unicorns in Spinning Off Startups

Oct 22, 2024 By David Anderson

A recent report by venture capital firm Accel has revealed that Swedish digital payments company Klarna has spawned more new startups than any other European fintech unicorn. The report, titled "Fintech Founder Factory," indicates that former Klarna employees have established a total of 62 startups, such as the Swedish lending technology firm Anyfin, regulatory compliance platform Bits Technology, and AI-driven coding platform Pretzel AI. This number surpasses that of other billion-dollar fintech startups in Europe, including digital banking app Revolut, which has seen 49 new ventures launched by its alumni, and money transfer app Wise and online-only bank N26, with 33 startups each founded by their former staff, as per Accel's data.

Accel refers to these companies as "founder factories," recognizing their role as incubators for talent that often leads to the creation of new businesses. "We now have a substantial list of large, enduring, and successful companies across various ecosystems in Europe, including London, Berlin, and Stockholm, which are producing impressive outcomes," said Luca Bocchio, a partner at Accel. Out of 98 venture-backed fintech unicorns in Europe and Israel, 82 have given rise to 635 new tech-enabled startups, according to Accel's report, which was released ahead of a fintech event in London on Wednesday.

Although the data includes fintech unicorns from Israel, the majority of the most significant fintech founder factories are European. Klarna has been in the news recently due to comments from its founder and CEO, Sebastian Siemiatkowski, regarding the use of artificial intelligence to assist in reducing the workforce. Klarna, which currently has a company-wide hiring freeze, reduced its overall employee headcount by approximately 24% to 3,800 in August this year. Siemiatkowski has stated that Klarna was able to decrease the number of new hires thanks to its implementation of generative AI and aims to further reduce the headcount to 2,000 employees, although no specific timeline has been provided for this goal.

According to Bocchio, Klarna's ability to produce such a high number of new startups is not closely related to the company's workforce reduction or its focus on using AI to enhance worker productivity and reduce overall hiring. When asked about Klarna's leading position among European fintech founder factories, Bocchio responded, "Klarna is an organization that is maturing." This implies that it is currently "well-positioned to produce intriguing founders," Bocchio added, due to its size and longevity, as well as the "intriguing" internal working methods of its staff.

Another notable finding from Accel's report is that the majority of companies founded by former employees of fintech unicorns tend to establish their ventures in the same cities and hubs where their previous employer was founded. Almost two-thirds (61%) of companies founded by former employees of fintech unicorns were established in the same city as the unicorn, according to Accel. Broadly, the numbers indicate that Europe is experiencing a "flywheel effect," Bocchio stated, as tech firms are growing to such a large scale that their staff can absorb their lessons and depart to establish their own enterprises.

"I believe the flywheel is gaining momentum because that talent is staying within the flywheel. That talent is not leaving," Bocchio said, which he believes "speaks to the maturity and ambition" of individuals within Europe's fintech founder factories. "We anticipate this trend to persist. I see no reason why it should cease."

The report by Accel highlights a significant trend in the European fintech scene, where established companies are not only thriving but also acting as catalysts for the next generation of entrepreneurs. Klarna's position at the forefront of this movement is particularly noteworthy, given its recent focus on AI and workforce optimization. The company's approach to leveraging technology to streamline operations appears to be fostering an environment where employees are inspired to innovate and pursue their own entrepreneurial ventures.

Moreover, the report underscores the importance of regional ecosystems in nurturing entrepreneurial talent. The concentration of new startups in the same cities as their parent companies suggests that these urban hubs are providing the necessary resources, networks, and cultural support for founders to thrive. This is particularly evident in cities like London, Berlin, and Stockholm, which are known for their vibrant tech scenes and are home to a significant number of fintech unicorns.

As Europe continues to be a hotbed for fintech innovation, the "founder factory" phenomenon is likely to have far-reaching implications. It not only contributes to the region's economic growth and job creation but also helps to solidify Europe's position as a global leader in fintech. With a pipeline of experienced entrepreneurs ready to launch new ventures, the future of European fintech looks promising, and the flywheel effect is set to drive further innovation and growth in the sector.

The Accel report serves as a testament to the dynamic nature of the fintech industry and the role that established companies play in fostering a culture of entrepreneurship. As Klarna and other fintech unicorns continue to evolve and adapt to the changing landscape, they are also sowing the seeds for the next wave of fintech startups, ensuring that the cycle of innovation and growth continues.

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